 By Pinar Lacroix Fragrance Branding Expert and Teacher Brand Designer, Creative Director Packaging | Artist Pratt Institute Alumna | Advocate for Art & Craftsmanship in Natural Perfumery Empowering Fragrance Creators to Build Timeless Legacies Through Art and Craftsmanship with an Exciting New Course Collaboration. I am excited to collaborate with the International Perfume Foundation making fragrance packaging design accessible, timeless, and emotionally compelling. In this collaboration, we are developing a course that combines craftsmanship, art, and branding to help you create a visual story for your fragrance. Together, we’ll empower you to transform your ideas into a brand legacy that aligns with natural perfumery values—all without breaking the bank. The Challenge of Costly Branding The world of fragrance branding often demands significant financial investments, with design service packages ranging from $50,000 to $150,000 and even more with production costs. However, we believe in democratizing this process, equipping you with knowledge and materials to create a brand experience for your fragrance—one that can evolve for decades and build your legacy. Through this course, we will show you how to incorporate craftsmanship and art into every aspect of your fragrance branding, from naming and storytelling to visual design systems and packaging. The materials and techniques you’ll learn will provide you with a foundation to build upon, refine, and expand over time, ensuring your fragrance brand is timeless and resonates with your audience.  My Journey: Crafting Design that Stands Out My fragrance packaging journey began at Pratt Institute, where I studied fragrance packaging design under the legendary Marc Rosen, a pioneer in fragrance design. I found my passion for creating innovative and emotional branding during the Great Recession, a time when businesses cut budgets and designers needed to innovate with limited resources. During that time, I developed branding solutions for products using stock components while working with manufacturers in the beauty industry, creating luxurious designs that stood out on shelves without the need for custom manufacturing. This was during the rise of the Masstige movement, which brought accessible luxury to consumers. I discovered the power of graphic design to elevate product design, making them feel not only premium but also deeply personal. Today, I’m channeling that experience into empowering fragrance creators. Our vision is to make perfume precious again, where each packaging design stands like a model on a runway, capturing attention and connecting emotionally with memories, heritage, and people.  What This Course Offers
This course will help you bring craftsmanship and artistry into your fragrance branding while honoring the principles of Natural Perfumery. You’ll learn to create a visual identity that reflects the essence of your fragrance and resonates deeply with your audience. By the end of this course, you will have a complete visual package for your fragrance (no graphic design tools or skills needed), including the knowledge and materials to evolve and grow your brand. You will learn to build your fragrance as a collectible masterpiece, aligned with the artistry of natural perfumery to connect emotionally with your audience. This isn’t just about branding now—it’s about creating a legacy. The materials and techniques you learn in this course will be tools you can use for decades to refine and build your brand. Why This Matters Fragrance is more than just scent—it’s a story, a memory, and an experience. Your branding, story and packaging design elements should reflect that emotional depth while honoring your craftsmanship and your individuality. This course will show you how to make your fragrance feel precious and personal, creating packaging that serves as a work of art on a podium. We are here to help you connect with your audience through design and storytelling, leaving you with tools to build a brand that resonates today and stands the test of time. Let us help you craft something timeless together. More info about the course
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 By Françoise Rapp, IPF France Chair and Natural Perfumery Expert How to professionalize and structure your scent design for more ease and efficiency? The creation of a perfume is much more than an assembly of natural raw materials. Each natural essence each containing up to 300 molecules, their mastery in the composition of perfumes can prove to be perilous. A beautiful perfume is well thought out and inspired but above all well-constructed so that each ingredient is in its right place to better delight the senses. Being a natural perfumer requires different talents, both artistic and technical. Being a perfumer is a profession that can be learned, and it is important to master the fundamental basics if you want legitimacy. How to organize your perfume organ and select quality natural essences is learned by mastering olfactory evaluations and by reading technical documents provided by suppliers. How to make and follow your stock, make accurate weighings, and above all learn effective methods which are real guides in the composition of a structured perfume.  Counting drops in the development of a perfume has no place. You must do the weighings and learn how to do them well to design reliable and serious documents. From experience, I have met many natural perfumers who proceed with counting drops, and then often find themselves in the delicate position of not being able to produce their perfumes even on a scale of a few dozen bottles. In addition, they lose all legitimacy and seriousness during exchanges with other professionals. Most of them lack a technical mastery of weighing, working with automated calculation tables, and understanding the reading of technical documents of the raw materials with which they worked. One step was missing: that of a more in-depth method. If you work without real knowledge of these aspects, there will always come a time when the harmonious business development of your company will be limited. This is why I have designed two effective methods and processes to deepen the fundamental bases of perfumers so that they can design natural perfumes of high olfactory quality with mastery. These two distinct methods are adapted according to distinct projects and inspirations as well. The HEART® and SPLIT® method have proven themselves over nearly 26 years of various experiments! The HEART® method, for example, is perfectly suited to so-called thematic perfumes whose inspiration is a raw material, an olfactory family for example. The SPLIT® method applies to so-called feelings, history, and memories projects. This last method helps to tell a story, to develop it even if the basis of a perfume is to take our client on an imaginary journey, this method will be more targeted in its structure for an effective rendering. Practicing and following these two methods not only allows you to build a beautiful perfume but also to magnify your first inspiration.  In the creation of a beautiful natural perfume, each step is important:
From the quality of the raw materials, to their selection for the project, to meticulous dosage formulations, and to the design of tools such as formulation tables to professionally preserve and ensure their successful development. If you work as an independent perfumer for brands, this is another subject because you must communicate precise documents so that the formulas are easily reproducible by service providers. This is how the Scent Design & Formula-Building masterclass brings all this mastery accompanied by many blank documents that you can use throughout your career as a natural perfumer. These are real supports in addition to two methods whose processes are clearly explained. This masterclass is suitable for all perfumers and natural perfumers who wish to go further in the professionalisation of their work and thus succeed in their passion. Enroll now for the Scent Design & Formula Building Masterclass Session opens each first Monday of the month. Next session opens on March 6. Multiple payments available. |
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