by TERRY JOHNSON,
Vice Chair International Perfume Foundation & Marketing Expert
Make no Mistake; Selling to Consumers Today is as Difficult as it Has Ever Been, and it Doesn’t Appear it Will be Easing up Anytime Soon.
With competition so strong from large brick-and-mortar retailers as well as rapidly growing online retail activity, continued success for high value retailers will increasingly depend following these three basic value-marketing fundamentals:
The New Luxury Code is about recognizing and acknowledging the value of ourselves and the world surrounding us.
It is a continuing reminder of what is important to respect and why; and because of its importance, the New Luxury Code should be part of the value proposition of everyone involved in the high value essential oil distribution chain community from seeds to consumers.
How Can High Value Retailers Express Their Respect for Consumers?
Make sure your customers and the rest of the high value essential oil distribution chain community get the respect they deserve by following the New Luxury Code.
Terry Johnson will be teaching marketing starting February 2022