Anthropology of Perfume
Understanding Scent Preferences for Creating and Distributing Fragrances
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The following is an online Course, created and given by Creezy Courtoy, Teacher and Member of the Teacher's Academy, in which you will learn the importance of understanding scent preferences for creating and distributing fragrances. Distributing a perfume in several countries can be a real challenge. It can be just a failure for famous brands, but a dangerous game for small brands who can financially loose everything. In the art of fragrance creation, understanding the anthropology of perfume is essential. This course explores the interplay between anthropology and perfumery, examining the cultural, social, historical, and psychological aspects that shape scent preferences and the use of fragrances. Students will gain a deeper understanding of how anthropological principles can inform the creation, marketing, and consumption of perfumes. With this course, students can also decide to become Certified Perfume Anthropologist. Module 1: Introduction to Anthropology of Perfumery - Zoom Meeting: Overview of the course objectives, structure, and assignments - Introduction to key concepts in anthropology and their relevance to perfume - Exploration of the cultural and historical significance of scent and fragrance Module 2: Cultural Influences on Perfume Preferences - Cultural variations in scent preferences - Cross-cultural analysis of scent symbolism and meanings - Ethnographic studies on fragrance practices in different societies Module 3: Perfume and Rituals - The use of fragrance in religious and spiritual practices - Rituals of scent in various cultures and belief systems - Anthropological perspectives on the sacred and profane in perfumery Module 4: Perfume and Gender - Examination of gendered perfume marketing and advertising - The construction of masculinity and femininity through fragrance - Historical perspectives on gender and scent Module 5: Fragrance and Identity - Fragrance as a tool for self-expression and identity construction - The role of perfumes in social signaling and status - Intersectionality and the impact of race, ethnicity, and subcultures on fragrance choices Module 6: Environmental and Ecological Perspectives - The impact of perfume production on the environment - Sustainability and ethical considerations in the perfume industry - Indigenous knowledge and sustainable sourcing of natural ingredients Module 7: Marketing and Consumer Culture - Anthropological analysis of perfume advertising and consumer behavior - The role of branding, packaging, and storytelling in fragrance marketing - Cultural appropriation and the commodification of cultural scents Module 8: Perfume and Place - The influence of geography, climate, and landscape on perfume creation - Regional variations in fragrance preferences and ingredients - Scent as a cultural marker of place and identity Module 9: Scent and Memory - The connection between smells and memory formation - Case studies and research on olfactory memory - The role of scent in personal and collective memory Week 10: Psychology of Perfumery - Psychological factors influencing scent perception and preferences - The connection between fragrance, emotions, and well-being - Experimental studies on the impact of scent on mood and behavior - Reflection on the role of anthropology in shaping the future of perfumery The course is an intensive Study From Home Course. You can study where you want and when you want. Each module is followed by a test. Modules are sent on Monday and Tests are sent on Friday. Personal Zoom Meeting before and survey after the course. Length of the course: 5 weeks (2 modules / week). This Course is an intensive program into the Anthropology of Perfume. This specific course is for Perfumers or for teachers willing to teach the Anthropology of Perfume in Universities. This course is part of the International Perfume Foundation Curriculum. After the course, IPF delivers you a Certificate. Price of the course: 1,295€ (including 200€ for Certification). Possibility of paying in instalments
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