Learn Business and Marketing in the Natural Essence Community
This course is given by Terry Johnson, Business and Marketing Expert for the whole perfumery supply chain, Teacher and Member of The Teacher's Academy. He has more than 30 years’ experience as a supply chain marketing specialist working with hundreds of businesses providing business and marketing fundamentals necessary to succeed even with the strongest competition.
This Course is for:
· Natural Perfumers
· Natural Aromatherapists
· Natural Skin Care Specialists
Introduction and Over-view of Course:
This is a Certified Intensive 6-week Online Course.
After taking this course, students will be able to:
· Prepare Effectively for 2022 and Beyond
· Re-imagine Their Mission, Vision and Value Proposition
· Get a Business Manual to Organise and Protect Their Business
· Get An Understanding of High-Value Marketing Fundamentals
· Stand Out in the High-Value Essences Market.
· Write and Execute a Winning Business Plan
· Recognise the Value of the Natural Essences Community
· Know the Importance of Sustainable Sourcing
· Evaluate and Engage Their Community
· Successfully Compete with Anyone
· Properly Monitor and Manage Their Business
Week # 1
Module 1 A New Beginning: Proper Preparation for Future Business
Module 2 Transforming the Language of Marketing
Module 3 Reimagining Your Mission, Vision and Value
Module 4 Understanding and Practicing Marketing Fundamentals
Module 5 Profiting from the Growth of a Value-Added Market
Module 6 Identifying and Adding Value
Module 7 Developing a Winning Business Plan
Module 8 Welcome to the Value-Added Essential Oil Community!
Module 9 Sourcing Value-Added Essential Oil
Module 10 The Importance of Sustainability
Module 11 Evaluating and Engaging Your Community
Module 12 Monitoring and Managing a Successful Future
There are two required Module Activities to do, plus 3 Personal Zoom Meetings during the course and a survey after the course.
Length of the course: 6 weeks.
This course is part of International Perfume Foundation Curriculum.
Price of the course: 795€ (including 200 euro certification)
Possibility of paying in instalments: contact us.
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