 By Pinar Lacroix Fragrance Branding Expert and Teacher Brand Designer, Creative Director Packaging | Artist Pratt Institute Alumna | Advocate for Art & Craftsmanship in Natural Perfumery Empowering Fragrance Creators to Build Timeless Legacies Through Art and Craftsmanship with an Exciting New Course Collaboration. I am excited to collaborate with the International Perfume Foundation making fragrance packaging design accessible, timeless, and emotionally compelling. In this collaboration, we are developing a course that combines craftsmanship, art, and branding to help you create a visual story for your fragrance. Together, we’ll empower you to transform your ideas into a brand legacy that aligns with natural perfumery values—all without breaking the bank. The Challenge of Costly Branding The world of fragrance branding often demands significant financial investments, with design service packages ranging from $50,000 to $150,000 and even more with production costs. However, we believe in democratizing this process, equipping you with knowledge and materials to create a brand experience for your fragrance—one that can evolve for decades and build your legacy. Through this course, we will show you how to incorporate craftsmanship and art into every aspect of your fragrance branding, from naming and storytelling to visual design systems and packaging. The materials and techniques you’ll learn will provide you with a foundation to build upon, refine, and expand over time, ensuring your fragrance brand is timeless and resonates with your audience.  My Journey: Crafting Design that Stands Out My fragrance packaging journey began at Pratt Institute, where I studied fragrance packaging design under the legendary Marc Rosen, a pioneer in fragrance design. I found my passion for creating innovative and emotional branding during the Great Recession, a time when businesses cut budgets and designers needed to innovate with limited resources. During that time, I developed branding solutions for products using stock components while working with manufacturers in the beauty industry, creating luxurious designs that stood out on shelves without the need for custom manufacturing. This was during the rise of the Masstige movement, which brought accessible luxury to consumers. I discovered the power of graphic design to elevate product design, making them feel not only premium but also deeply personal. Today, I’m channeling that experience into empowering fragrance creators. Our vision is to make perfume precious again, where each packaging design stands like a model on a runway, capturing attention and connecting emotionally with memories, heritage, and people.  What This Course Offers
This course will help you bring craftsmanship and artistry into your fragrance branding while honoring the principles of Natural Perfumery. You’ll learn to create a visual identity that reflects the essence of your fragrance and resonates deeply with your audience. By the end of this course, you will have a complete visual package for your fragrance (no graphic design tools or skills needed), including the knowledge and materials to evolve and grow your brand. You will learn to build your fragrance as a collectible masterpiece, aligned with the artistry of natural perfumery to connect emotionally with your audience. This isn’t just about branding now—it’s about creating a legacy. The materials and techniques you learn in this course will be tools you can use for decades to refine and build your brand. Why This Matters Fragrance is more than just scent—it’s a story, a memory, and an experience. Your branding, story and packaging design elements should reflect that emotional depth while honoring your craftsmanship and your individuality. This course will show you how to make your fragrance feel precious and personal, creating packaging that serves as a work of art on a podium. We are here to help you connect with your audience through design and storytelling, leaving you with tools to build a brand that resonates today and stands the test of time. Let us help you craft something timeless together. More info about the course
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 The Roy Soleil by Salvator Dali, 1946, Baccarat crystal for Elsa Schiapparelli By Creezy Courtoy, IPF Chair The Devil is in Details*
Perfume, a symbol of luxury and elegance, captures our senses and evokes emotions like no other product can. In the world of perfumery, where every detail matters, it can be challenging to navigate the intricacies of staying relevant and successful. As a French outsider, I bring a unique perspective to your brand, offering a fresh lens to evaluate your strategy and branding. In this article, I will delve into the significance of details in perfumery and extend a personal offer of a free 30-minute coaching session to help refine your approach. The Power of Details In the realm of luxury goods, attention to detail sets apart the exceptional from the ordinary. Perfume, being an embodiment of luxury, demands meticulous craftsmanship and an unwavering commitment to excellence. Every aspect, from the carefully selected ingredients to the composition of the bottle, marketing and packaging, contributes to the overall experience and perception of the brand. The Role of Branding Branding plays a pivotal role in establishing a perfume's identity and resonating with its target audience. It encompasses various elements, such as the brand name, logo, packaging design, website, advertising campaigns, and even the emotions associated with the brand. A successful branding strategy should encapsulate the essence of the perfume, conveying its unique characteristics and values to consumers. The Value of an Outsider's Perspective Being an outsider to your brand, a teacher and a luxury expert, I bring a fresh and unbiased viewpoint. As a French individual born in a family in the perfume industry, I am intimately acquainted with the rich heritage and tradition of perfumery in my culture. This background allows me to offer insights and suggestions that may have been overlooked from within the industry. With a critical eye, I can evaluate your current strategy and branding, identifying areas of improvement and potential opportunities for growth. A Personal Offer: Free 30-Minute Coaching Session To demonstrate the value of my perspective, I extend a personal offer to you: a complimentary 30-minute coaching session. During this session, we can delve into your current strategy, brand positioning, and explore potential avenues for improvement. Together, we can analyze your target market, evaluate your competition, and discuss ways to enhance your brand's appeal and success. Perfume is a realm where attention to detail reigns supreme. To thrive in this industry, it is crucial to have a well-defined branding strategy that captivates consumers and sets your brand apart. As an outsider and a French individual, I offer a fresh perspective on your perfume brand, enabling us to examine your strategy and branding with a discerning eye. Don't miss this opportunity to gain valuable insights and refine your approach to achieve even greater success in the world of luxury perfumery. *"The devil is in the details." comes from a French expression: "Le dibble est dans les details". This expression conveys the idea that small, seemingly insignificant details can have a significant impact or cause unforeseen problems. |
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