Consumer behavior is changing. Consumers are starting to ask questions about what they purchase for fragrances, the same way they have for healthier foods and beverages. They are beginning to look for new perfumers, custom perfumes, and natural perfumes. The world of perfume is changing: in the past there were around 10 perfume houses making perfumes for hundreds of brands. Today there are thousands of perfumers, and thousands brands worldwide.
Are we living in a new era for the perfume industry? Is this a revolution driven by consumers or is this a normal cyclical evolution leading perfumers to come back to what perfume used to be in the past?
Since ancient times, fragrances and perfumes were used for healing purposes and at the same time perfumers were healers. They studied perfumery to learn the beneficial power of plants, created their own little healing gardens, used enfleurage, maceration, and distillation techniques and start making their own perfumes while thinking about people’s wellbeing. Thanks to flower fields, perfumers also made sure that bees did their part in preserving flowers and plants for the future. Perfumes were precious, made with 95% flowers and plants and 5 % alcohol.
Today, what challenge does the perfume industry have to face?
How can major brands adapt to changing consumer behaviors and meet the growing demand for natural? How can they enter this New Luxury Market, respecting the New Luxury Code?
Do we need to change the curriculum of perfumery courses to reflect the changing marketplace and tomorrow’s perfumes? What is the purpose of a perfume? Shouldn’t it be more than just self-satisfaction for a perfumer? Will this be enough to satisfy the inevitable changing consumer demand for natural products?
What major changes already in place will continue to form a very new picture of the perfume industry and its exciting future?
All of these questions and more will be covered by a panel composed of the following Certified Experts and Members of the Teachers-Academy: Rodney Hughes, IPF Certified Natural Perfumer, Françoise Rapp, Expert in Essential Oils and Aromatherapy and Ruth Ruane, Director of the IPF Certified Natural Perfume Academy
Join us at Cosmoprof Bologna for this important conference about the Future of Perfumery
If you always dreamed to BECOME A PERFUMER, this intensive
Natural Perfumery Course
IS ...FOR YOU !
It will allow you to discover your talent. Enjoy the summer in joining the Natural Perfumery Academy Summer Online Class. You can work from the beach, from your garden in any part of the world, on your tablet, your mobile. Enjoy the Summer with us.
The cut off date for enrolling in the online Summer course in
Natural Botanical Perfumery
is the 30th of June
Online IPF certified, natural perfumery Summer course
English and Portuguese stream, of the 6 Months Intensive Course in Natural Perfumery.
Inglês e Português, do Curso Intensivo de 6 Meses em Perfumaria Natural.
Certified by The International Perfume Foundation
USEFUL PERFUME COURSE LINKS
COURSE INFO: https://tinyurl.com/yblcf4um
Perguntas mais frequentes: https://tinyurl.com/y8seqrln
Curso de perfumaria botânica natural intensivo, de seis meses.: https://tinyurl.com/yc6xmw74
During la Setmana de l'Artesania de Catlunya (Catalonia Arty & Craft Week), you will discover the work of Catalan artisans (a group of 2400 officially accredited people) who practice their art with excellence and transmit their important knowledge to the next generations for their future and their wellbeing.
Esperança Cases Prats, Natural Perfumer Academician, will show an important exhibition during this week, to sensibilise the public to the benefits of creative craftsmanship and the importance of nature in perfumery.
Exhibition: Gotas d'Història (drops of history) - synergy of glass and natural perfume.
Conference: Natural perfume? craftsman? Vegan? bio? ... To clarify the true meaning of these labels.
June 14 2018 -6pm - Can Riera - Career de Lola Anglada s/n - Tiana
Exhibition: Tiana Artesana - Exhibition of the perfumer's trade.
Event Venue: Can Riera - Career de Lola Anglada s/n - Tiana
In Esther Ramos's ceramics installation “El Somni entre dos Mons” (Dream Between Two Worlds), the important thing is the one that is not seen.
It is the mystery of the hidden and the intuitive perception of the secret that hides beyond form. It is in the impossible dialectics between the physical and the metaphysical where the soul is revealed, where the silence of thoughts, emotions and sensations speak. Absence and presence simultaneously.
Synergies of Natural Perfumes, invisible but perceptible, reinforce the idea of the hidden.