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Blog
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HOW HEALTH BECAME THE ULTIMATE GIFT

29/1/2026

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How Health became the ultimate gift
By Terry Johnson, Marketing and Business Teacher 
From Flowers to Well-being in a Changing Consumer World
Beginning in February there are a series of five US holidays in a four-month period that contribute a huge percentage to retail florist’s annual sales. This is important because florists sell flowers which, in a marketing sense, is similar to those selling the essences of flowers. Here is a breakdown of those five holidays this year with their dates and how they rank among all yearly holidays:

February 14 Valentine’s Day #1
March 8 International Women’s Day #7
April 5 Easter #6
May 10 Mother’s Day #2
May 25 Memorial Day #5

​
These five holidays represent as much as 60% or more of total annual sales for retail florists and are opportunities to sell your health-related natural essences (and/or gift cards) to consumers who generally consider health a top priority in 2026.

Key 2026 consumer concerns include:
Mental Health:
Mental health remains a top priority. Stress, anxiety, and sleep issues remain major concerns for consumers. Why is this important for those selling natural essences? Because we have products that not only can help with these important issues but can also be natural alternatives to strong pharmaceuticals, not to replace strong medication necessarily, but to help prevent consumers from having to take them in the first place.
Value and Quality:
Consumers’ budgets are currently thinner when it comes to anything they want but don’t need, so you should develop marketing and sales strategies to convince them they need your products for their good health for a lifetime.
Human and Natural Connections:
Despite digital and virtual adoptions, consumers are still worried about the erosion of the Human Connection and are increasing looking for natural options in the products they purchase, so make sure your website, your products and all forms of communication with consumers reflect your commitment to balance technology with nature and humanity.

Here’s what a major US retail said about today’s consumer focus on health: 
"We see a broader shift towards holistic health as consumers recognize that health is multifaceted, encompassing not just diet but also lifestyle and overall well-being. We also know that consumers are increasingly looking for ways to integrate health and wellness into all aspects of their lives. Since diet, lifestyle and overall well-being are top of mind, brands and retailers that recognize and respond to this comprehensive view of health will be better positioned to meet the evolving needs of their customers."
Take advantage of these coming holidays to get the message out that giving gifts of health will provide wellness benefits to their loved ones while helping them Reconnect with Nature.
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ON MASTERY, MATERIALS, AND THE NEED FOR TIME

28/1/2026

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Making Perfumes
By Andrej Babicky, Master Natural Perfumer and Teacher
For many years, natural perfumery has lived in a strange tension.
On one side, it is taught as a craft: techniques, materials, formulas, repetition.
On the other, it is treated as a purely expressive act: intuition, emotion, concept.  Rarely are these two held together with equal seriousness.
Yet fragrance is made precisely in that space where matter resists intention, and intention must learn to listen.
Over time, through teaching and practice, I’ve become increasingly aware of a recurring limitation in how perfumery is learned today. Speed is rewarded. Output is encouraged. Recipes circulate easily. But judgment the slow, difficult capacity to decide what truly belongs in a composition is often left underdeveloped.

Natural perfumery, more than any other branch of fragrance, demands time.
Time to smell without naming.
Time to work with materials until they reveal not only their beauty, but their limits.
Time to remove, reduce, and sometimes leave what does not hold.
This is the context from which the Advanced Private Mentoring in Natural Perfumery was born.

It is not a course in the conventional sense.
It is a one-to-one, atelier-based mentoring process, designed for those who wish to move beyond learning how to make fragrances, and toward understanding why certain choices endure while others collapse.

The work unfolds through weekly private sessions, supported by continuous practical work.
Together, we engage deeply with materials more than fifty natural raw materials explored not as ingredients, but as structures with memory, tension, and ethical weight. Accords are built and dismantled. Bases are refined. Fragrances are tested across time, dilution, and application.
But technique is only one layer.

Equally important is the development of a personal olfactory language: one that does not imitate trends or borrow authority, but emerges from sustained attention, restraint, and coherence. We work on editing as much as composing. On clarity as much as expression. On knowing when a fragrance has already said enough.

Ethics, in this process, are not statements or branding tools. They are constraints that shape form. Material choice, sourcing, refusal  all of these are treated as creative decisions, not moral add-ons.

The mentorship is structured in phases rather than modules:
Alignment, material intelligence, structural authority, bespoke project development, critical review, and integration; each phase is designed to refine judgment not to accumulate knowledge,

This program is open to natural perfumers, advanced students, and practitioners from adjacent artistic or material disciplines. A background in perfumery is welcome, but not mandatory.
What matters more is attitude: the capacity to work seriously, to accept critique, and to engage with complexity without shortcuts.

At its core, this mentorship exists to support a shift from making fragrances to authoring olfactory work. It is demanding, slow by design, and intentionally limited in availability.  But for those who feel the need to deepen rather than accelerate, it offers a space where time, materials, and attention are treated as the true luxury.

Further details, including structure and application are available here:

Natural Perfumery Private Mentoring.
​

Thank you for reading, and for continuing to approach scent as something that deserves care.

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SCENTS TO CONNECT WITH OURSELVES

29/12/2025

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By Ana-Elena Sastrias, IPF Chair Australia and Teacher
SCENTS OF CHRISTMAS TIME
Christmas time is celebrated throughout many days, even after Christmas Day. In some countries, they extend it up to the first days of February.
Christmas time, in Winter time, is decorated with beautiful Christmas ornaments,
lights, and listening to Christmas Carols, Classical music or any other music that invites us to reflect and relax, sometimes, we also get music to gather with family and friends and enjoy the time sharing love, food, songs, games and gifts. Christmas time, in Summer time, in some places they like to have similar Christmas decoration, music and food than the people from Northern Hemisphere, but in general, due to the warm season, people are more relaxed about decorations, and more attuned to go out and swim, smell the flowers in bloom from Spring, experience the breeze and humidity and enjoy the birds and flying insects pollinating flowers and plants.

What is the Scent of Christmas Celebration made of?
Depending of our culture of origin, this Scent will vary.

In Western Christian Culture is generally a cozy blend of warm spices (cinnamon, clove,
nutmeg), fresh conifer greens (pine, fir, cypress, spruce), sweet baked goods (ginger bread,
almond bread, vanilla, anise), bright citrus (orange, lemon) mixed with peppermint, all in
harmony with mulled wine and cider with cherries, cranberries mixed with the smell of turkey, ham, beef or chicken and potatoes, carrots, onions, garlic, sweet potatoes, beans, chick peas, green peas. Inside the churches, the smell of tuberose and myrrh, frankincense and candles accompanied with Anthems and Christmas Carols.
In Southern Europe, the smell of fish and seafood with peppers, olive oil harmonises
with sweet nuts deserts, dried fruit, red and white wine or mulled wine, cider, brandy to drink. The Christmas decoration also include fresh conifer greens adding a fresh earthy smell. The Christmas style of sweet bread is puffed yeast-based, like in Italy, they have Panettone, in Greece, something similar to Panettone, they have it also for Easter, in Spain, they have “Rosca de Reyes” for the 6th of January. These sweet puffed breads have lots of sugar and dried fruits and usually are taken with frothy warm cocoa drink. The smell in that time is sweet almond, vanilla, fruity, icy sugar, cacao, vanilla like.

In Mexico and some Latin-American countries, the European and Spanish influence is
there in Christmas, but at least in Mexico, we have added some other dishes and aromas into Christmas, like the powder of dried prawns mixed with cooked rosemary and spicy and hot “mole” paste and cooked small potatoes. Some people may cook prawns as a tradition too. Another traditional dish is “Chiles en nogada”, a delicacy of stuffed capsicums or “Chile Poblano” with minced pork meat, blended almonds, covered in an almond sauce and pomegranate seeds. This dish mixes the green spicy chilly with the sweetness of almonds, pork meat and the bitterness of pomegranate seeds. Some more indigenous alcoholic drinks are also part of the tradition like Pulque, Tequila.
Some other Latin-American countries in South America, will cook “ceviche”, based in
fish, seafood, potatoes, lime juice, peppers, salt, tomatoes, coriander, cucumber, avocado, red onion, garlic, and orange juice. This is a very fresh, oceanic smell dish.

In Australia and New Zealand, similar Christmas Celebration custom as the Northern
Hemisphere, with some more simplicity and flexibility adding as a desert “The Pavlova”
a Meringue based fruit creamy desert with strawberries, black berries, kiwi fruit, mango slices. It is soft, easy to digest, sweet combined with the bitterness of the fruit white wine, cider or rose wine are served as drink, seafood is also popular and fish with potato chips and lots of vegetables like potatoes, carrots, spinach, sweet potato, parsley, coriander, mint, orange, lime, lemon, beetroot, red onions, garlic, mushrooms, all blended in black-pepper, marine salt or pink pepper. After dinner, the scents from black tea or herbal tea infusions with milk or coffee or chocolate milk are enjoyed.

In the Middle East, Christmas celebration dishes feature with roasted lamb or chicken,
usually stuffed with spiced rice and nuts (pine nuts and almonds) combined with fruits like dates, also hummus, tabouli, baba ganoush, kebbeh with coriander, peppers as garnish for the dishes. The Baklava is a very sweet festive cake that also is added into the Christmas Celebration. There are regional variations including the Syrian stuffed turkey, Palestinian Qedreh (lamb, rice, chickpeas) and Egyptian Fatta, all seasoned with spices like cinnamon, allspice and baharat.

In Asian Countries, they adopted some of the Western Christmas traditions blent with
their own particular dishes for festivities:
In Japan, they use KFC (Kentucky Fried Chicken) nuggets with a desert dish “Strawberry
shortcake” which it is a fluffy sponge cake with cream and fresh strawberries. Other sweets
more into the Japanese custom are “Wagashi”, are moulded traditional sweets in the shape of snowmen.
In Philippines, they have baked rice cake with coconut milk, salted egg and cheese called
“Bibingka”. The “Puto Bumbong” is a purple rice cake steamed in bamboo, served with butter, coconut and sugar. Also they have a variety of pastries. They also have many Spanish influence savoury dishes for this celebration made of pork, chicken and beef.
In Vietnam, they have noodle soups, savoury crispy rice cakes with meat and for desert,
chocolate log cake with French influence recipe.
In India, they celebrate with hearty meat dishes with spices like “Biryani and Curries”, accompanied with sweets like “Nankhatai,Bolinhas and Karanji”. For roasted meats, they use goose and duck.
In Thailand, they use spicy red curry with coconut milk, herbs and meat. As a desert,
mango sticky rice with coconut milk.
In Korea, there are savoury pancakes with vegetables, meat or seafood, braised short ribs.
As a desert, rice cake soup, traditionally for New Year celebrations but also shared on
Christmas celebrations.
As decorations in Asian countries, Mango Trees are decorated for Christmas and oil-
burning lamps are used in India.
In China, people prefer to have Christmas celebration outside, instead of cooking at
home. Their food varied from hot pots to Western foods. People give apples to friends and
love ones. Apple signifies “fruit of peace” to Chinese. Some of the staples for Christmas dinner are chicken, duck or dumplings. As a desert, they have coated hawthorn fruits with malt sugar on a bamboo skewer.
In African Countries, there is a vibrant feast of spiced rice dishes, roasted meats (chicken,
goat and turkey) with flavour stews and sides of fried plantains salads and small chops like rich fruitcakes, sticky fruit puddings.

As you can see, Christmas time scents are varied wherever you are.
This is an aromatic glimpse of the World Christmas Celebration Season in food and aromas and decorations as part of the way people stop and value community, reflection, and gathering for peace and harmony. These scents throughout the world are made for us to enjoy, to recover that vibrancy and motivation, and to reconnect with Nature and with ourselves!
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POINSIETTIAS AND CHRISTMAS

30/11/2025

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Poinsettias and Christmas
By Ana Elena Sastrias, IPF Australia Chair and Aromatherapy Teacher
A Symbol of Life and New Beginnings for Each Year
The origins and history of Poinsettias ( Euphorbia pulcherrima) take us to the Aztec
Civilization, where this flower was called cuetlax ōchitl, meaning "flower that grows in residues or soil”. This plant only grew in Winter from the lower altitudes in Mexico, in what is now Taxco, Cuernavaca.  As with the higher altitudes of what is now Mexico City, previously called Tenochtitlan, it was not possible to grow this plant, and just got imported in that time from these low altitude areas.

These flowers were used by the Aztecs in ceremonial sites and temples. As the Spaniards were trying to vanish any pagan rituals and beliefs from the Aztecs, they used the Poinsettias or cuetlaxõchitl flowers for the Celebration of Christmas. The Spaniards took the poinsettias as a symbol to get rid of the original pagan traditions of the Aztecs and replace them with friars of the Franciscan Christian religious order in Mexico included the plants in their Christmas celebrations.  The star-shaped leaf pattern is said to symbolize the Star of Bethlehem, the red colour represents the blood shed during the sacrifice of Jesus' crucifixion, and the white leaves represent the purity of Jesus.

Today, Poinsettia (Euphorbia pulcherrima) is known in Mexico and Guatemala as
“flor de nochebuena” or simply “nochebuena”, meaning "Christmas Eve flower”. In other countries, like Spain, this plant is called “flor de pascua ”, meaning “Pascal flower” (Spanish people say “Pascua” to Christmas and “Pascua de Resurreción” to Passover or Easter). In Chile and Peru, this plant is known as “The Crown of the Andes”.

Poinsettia is a commercially important flowering plant species of the diverse spurge family Euphorbiaceae. Indigenous to Mexico and Central America, the poinsettia was first described by Europeans in 1834. It is particularly well known for its red and green foliage and is widely used in Christmas floral displays. The flower was originally called either “Mexican flame flower” or “painted leaf” by people in United States, then, in 1836, the plant was named taxonomy after Joel Roberts Poinsett, the first United States minister to Mexico, who also was a botanist, spoke many languages and was credited with introducing the plant to the USA in the 1820s.
Poinsettia
From that time and during the 20th century, production and propagation methods have
improved, but cutting large stems short and focusing on growing coloured leaves wider.
More than 100 cultivars have been produced in Mexico, US and Europe including white, cream, yellow, peach, pink, purple, and marbled. Red poinsettias still account for more than 70% of sales.
This plant brings all the leafy flower and colour only in Winter as a good promise to open a New Year.  Nowadays, this potted plant is one of the most produced and sold in the world adding meaning to various traditions.

Aztec people used the plant to produce red dye and as an antipyretic medication (reduction of fever) used in Aztec traditional medicine. Nevertheless, it does depend on the Euphorbia species and the treatment, as it has been documented that the latex from the Euphorbia pulcherrima can cause Asthma.
Some species of Euphorbia have been used in folk medicine over the centuries, especially in the Euphorbia esula alliance. Latex of E. cooperi and E. ingens has been used locally in Africa to stun fish; grass soaked in latex is thrown into a pond and the fish then rise to the surface. Candelilla wax is obtained from E. Antisyphilitica and used as a food additive, glazing agent, and component of lip balm.
The milky sap or latex of spurges is suggested to have a protective and defensive role in helping heal wounds and in deterring potential plant-eaters. There is a wide variety of chemical compounds present in Euphorbia sap, and some of them are toxic and potentially carcinogenic. Compounds known as terpene esters are common and often account for the extremely caustic and irritating properties of the milky sap, either by direct contact with the skin or even by exposure to the air and inflammation of the eyes or mucous membranes.

Poinsettia or “flor de Noche Buena” has many symbols, taking us to a millenary culture, aside from the great economic importance in international trade, it does provide an important cultural impact in Mexico and the World reminding us of a promise of a new bloom for the celebration of the end of the Year and welcoming the beginning of the coming Year.
Poinsettias
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TAIWAN IN SCENT AND TIME

29/10/2025

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Taipei Palace Museum: Incense burner with openwork design in wucai polychrome enamels. Qing dynasty, Kangxi reign (1662-1722)
Taipei Palace Museum: Incense burner with openwork design in wucai polychrome enamels. Qing dynasty, Kangxi reign (1662-1722)
By Creezy Courtoy, World Perfume Historian and Anthropologist
A Fragrant Journey Through History
This month, we travel through Taiwan’s perfume heritage — an island where fragrance and memory have long intertwined: from the cool breath of camphor forests to the spiral smoke of temple incense; from the steam of tea leaves unfolding to the sweetness of blossoms in the air.

Indigenous Taiwan (before 1600s)
Austronesian communities lived by the rhythm of smoke and song.  Wild herbs, coastal resins, and ritual fires perfumed both healing and spirit — scents rising like prayers toward the mountains and the sea.
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Taipei Palace Museum: Openwork jade fragrance pouch in cashew shape decorated with two dragons playing with a pearl, Qing dynasty (1644-1911)

​Early Colonial Era (1624–1683)
When Dutch and Spanish traders arrived seeking sugar and deer hides, they found another treasure: camphor -- the island’s first aromatic export to the world.

Qing Rule (1683–1895)
Migration from Fujian and Guangdong brought tea culture and temple devotion.
Time when incense crafts flourished, and Taiwan’s camphor and tea scented both commerce and faith.

Japanese Period (1895–1945)
Industrialization transformed camphor into an empire’s commodity -- fueling perfumes, balms, plastics, and even munitions.
In the cities, soaps and colognes entered daily life, and the idea of fragrance found its place in modernity.
​Once the world’s leading source of natural camphor,
 Taiwan perfumed both industry and medicine.
Cool, sharp, and crystalline, camphor shaped soaps, ointments, and early plastics -- yet carried a deeper spirit.
Even now, its scent recalls temple halls and ancestral chests: clean, nostalgic, protective.
Taipei Palace Museum: Gilt gourd-shaped fragrance pouch, Qing Dynasty (1644-1911)
Taipei Palace Museum: Gilt gourd-shaped fragrance pouch, Qing Dynasty (1644-1911)
Across Taiwan’s temples, coils of sandalwood, agarwood, and herbal incense rise skyward -- offerings that perfume both streets and souls.
Incense-making became a revered craft, turning everyday worship into a shared, fragrant ritual.
Oolong and high-mountain teas unfold like perfumes -- orchid, osmanthus, and cream in gentle vapors.
In courtyards and gardens, osmanthus, gardenia, champaca, and night-blooming jasmine scent the dusk, while Taiwan’s orchids bring their twin graces of form and fragrance.
Taiwan’s perfume heritage flows from forest to temple, from teacup to bottle.
It is a living fragrance of memory -- born of ritual, trade, and nature -- still unfolding across this island of scent and spirit.
Taipei Palace Museum: Gilt copper filigree fragrance pouch with pearl-and-gemstone inlay Qing dynasty (1644-1911)
Taipei Palace Museum: Gilt copper filigree fragrance pouch with pearl-and-gemstone inlay Qing dynasty (1644-1911)
Today, a new generation of perfumers reimagines these roots:
camphor and incense, tea mist and sea air, temple wood and night-market sugar -- all distilled into modern stories of identity and place. From factory floors to artisan studios, the scent of Taiwan endures.
A revival of tea, temples, and niche perfumery now celebrates the fragrance of place -- capturing memory and identity in contemporary form.
From Left to Right: Creezy Courtoy and Kristin Chen, Certified Natural Perfumer and Teacher  appointed as a IPF representative in Taiwan to preserve the Perfume Heritage, IPF's mission.
From Left to Right: Creezy Courtoy and Kristin Chen, Certified Natural Perfumer and Teacher appointed as a IPF representative in Taiwan to preserve the Perfume Heritage, IPF's mission.
From sachets of mugwort and clove hung in homes for protection,
to the bright splash of 花露水 (hua lu shui) -- Taiwan’s citrus-lavender Florida Water -- scent has always touched daily life.

Taigrance, Rm. 3, 2F., No. 23, Sec. 3, Kangning Rd., Neihu District, is a very interesting niche perfumery store in Taipei, introducing some of IPF Certified Natural Perfumers to the most advised perfume lovers.
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WORLD PERFUME HERITAGE - INDIANISED COUNTRIES

28/9/2025

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Bali, Sanur, the Byrd
Bali, Sanur, the Byrd
By Creezy Courtoy, Perfume Historian and Anthropologist
Perfume, like faith and poetry, does not know borders. From India, the fragrance of flowers and spices traveled on the monsoon winds, carried by merchant ships and caravans. In its wake, it sowed the seeds of civilizations across Southeast Asia, where kingdoms embraced India’s gods, rites, and perfumes as if they had always belonged to them.

Legend tells us that distillation itself was revealed to an Indian princess, Nūr Jahān, whose name means “Light of the World.” On the morning of her wedding to Emperor Akbar, she saw delicate vapors rise from the surface of a rosewater fountain. Fascinated, she captured them and understood the secret of distillation. From this revelation, the art of attar reached new refinement, and perfumes became jewels of Mughal courts.
Akbar, the great emperor, adored perfumes with such passion that his audience halls forever breathed of amber, agarwood, rose, and jasmine. Scented fountains whispered in his gardens, incense burned in golden braziers, and perfumed smoke enveloped his guests like a celestial embrace. In this atmosphere, perfumery became not only pleasure but also royal science, a craft elevated to the level of painting, music, and poetry.

From the first centuries of our era, Indian merchants sailed the South Seas in search of cinnamon, clove, pepper, and resins. They brought with them not only perfumes and spices but also gods, myths, and art. They founded trading posts along the Gulf of Siam, in the Mekong Delta, in Sumatra and Java. The native peoples, enchanted by this refined civilization, absorbed it without resistance. Temples rose where Shiva and Vishnu joined local spirits, and Indian perfumed rites blended with Southeast Asia’s forests and rivers.
Collection Creezy Courtoy
Collection Creezy Courtoy
In Oc-Eo, in present-day Vietnam, archaeologists uncovered jewels, statues, and perfumes from Rome, India, and China, proving this city of Fou-Nan was a crossroads of the world. From there, Indian influence reached Tchen-La, cradle of the Khmers, who would later raise Angkor as the crown of their civilization.
 
At Angkor, perfume took on a monumental scale. The temples were perfumed with garlands, incense, and scented waters offered to the gods. Dancers, adorned with jasmine, betel, and wax candles, swayed like incarnations of Shiva. Their hair, crowned with golden caps, exhaled oils of flowers and herbs. Their long gilded nails extended their gestures like blossoms unfolding in the night. Before each performance, they bathed in sacred scented waters, blessed by priests, so that their movements would become offerings themselves.
Perfume was also protection. In Cambodia, warriors received talismanic tunics inscribed with magic formulas, anointed with perfumes during solemn rites. Sprinkled with rosewater and incense, the fabric became a second skin of invulnerability. In battle, the scent of sanctity mingled with the roar of steel.
 
Everywhere, incense burned in temples, mingling with prayers. Scented water was poured over statues of Buddha, golden petals covered his effigy, while monks sprinkled the faithful as a sign of purification and blessing. The Mekong became not only a river of life but a perfumed royal road.
Even Marco Polo, arriving in the 13th century, was dazzled by the splendor of Khmer civilization. He described cities enveloped in incense, courts perfumed with oils, and women covered in flowers whose beauty seemed beyond human. In their dances, through smoke and fragrance, they appeared as celestial beings descended to earth.
 
Thus, from India to Java, from the Mekong to Angkor, perfume remained the invisible ambassador of civilization. It was the essence that carried gods, myths, and beauty across oceans, weaving Asia into a single perfumed tapestry.
Collection Creezy Courtoy
Collection Creezy Courtoy
Excerpt of "World Perfume Heritage" by Creezy Courtoy. The book will be released on Amazon in November. 
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WHAT IS NATURAL ESSENCE MARKETING ?

25/9/2025

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Essential Oil Marketing
By Pr Terry Johnson, IPF Vice Chair and Business & Marketing Teacher
I recently reviewed a website (I won’t reveal which one to avoid embarrassing them) who had this definition of Natural Essence marketing:
“Marketing is a bizarre science that consists of the study of the process and the motivations that make human beings do something that no other living creature does: buy things, the end aim of all economic activity.”
There is really nothing correct about this statement.
What this author (as well as many others in natural essences) is really talking about here is “selling” not marketing. Selling is part of marketing, but marketing is a much more complex process including:
  1. Understanding marketing’s role and responsibilities within the company’s purpose/vision, mission statement, and business plan
  2. Determining what consumers are or should be interested in with Natural Essences
  3. Using a consumer-centric mind-set in sourcing materials, stories, and supplies
  4. Determining the appropriate marketing mix of products, prices, and promotions
  5. Educating, informing, and selling consumers who demand more but are willing to pay more if those demands are met; and, if they are satisfied with the performance of the product, will return for more purchases, develop brand loyalty, be open for brand extensions, and even develop brand advocacy--all for a lifetime.
The author above focuses solely on marketing  “making” a customer “...buy things, the end aim of all economic activity.” Wrong!   Selling is merely the first step and, without product satisfaction at the point-of-consumption (POC), it will likely be the last step.
The true “end aim” of economic activity for Natural Essences should be helping millions of new consumers understand the importance and value of making Natural Essences part of their daily lives for a lifetime.
 
If you want to learn more about marketing, enrol for Terry Johnson's Business and Marketing course

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FROM EGYPT TO INDIA, LOTUS MYSTICAL SCENTS

29/7/2025

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Egyptian and Indian Lotus
By Creezy Courtoy IPF Founder and World Perfume History Teacher
The Lotus holds deep common symbolic and spiritual significance of Rebirth, Purity, and the Divine in both Ancient Egyptian and Indian cultures.
In Ancient Egypt, the blue lotus (likely Nymphaea caerulea) symbolized the sun, rebirth, and the cycle of life. It was associated with the sun god Ra, as it opens in the morning and closes at night, as a plant emerging from the primordial waters (Nun), bringing forth the first light.
In India, the pink lotus (Nelumbo nucifera) symbolizes purity, spiritual awakening, and detachment from the material world. It’s linked to gods like Lakshmi, Vishnu, and Brahma, who are often depicted seated on a lotus, as rising unsullied from muddy waters, symbolizing enlightenment and transcendence.
While Egypt and India developed their lotus symbolism independently, there were ancient trade and cultural exchanges via the Persian Empire, Mesopotamia, and the Perfume Roads. Symbolic ideas (like sacred plants) may have influenced each other over centuries.
Buddhism, which emerged in India, spread to Egypt during the Greco-Roman era (especially in Alexandria), and Egyptian mystery religions also influenced early mystic traditions. 
Botanically, they’re from different genera, but their growth pattern (rising from muddy water) gave rise to similar meanings.

National Flower of India
The lotus is India’s official national flower, chosen for its strong cultural and spiritual presence across the country. It represents resilience, strength, and peace.
In Art and Architecture, you’ll see lotus motifs in Indian temples, fabrics, sculptures, and paintings. A famous example is the Lotus Temple in Delhi — a Bahá’í House of Worship shaped like a blooming white lotus, symbolizing unity and harmony among all people and religions.
In Language and Literature, you'll find in Sanskrit and many Indian languages, poetic references to lotus eyes, lotus feet, or lotus hearts are common - all expressing beauty, grace, or spiritual connection.

Symbol of Purity and Enlightenment
The lotus grows in muddy waters, yet it rises above the surface to bloom pristinely. This makes it a symbol of purity, spiritual awakening, and detachment — remaining untouched by impurity while blossoming beautifully.
Sacred in Religions, for Hindus, the lotus is associated with several deities, especially:
Lakshmi, goddess of wealth and beauty, who is often depicted sitting or standing on a lotus. Brahma, the creator god, is said to have emerged from a lotus growing from Vishnu’s navel.
It represents divine birth and cosmic energy.
For Buddhists, the lotus signifies the path to enlightenment - the idea of rising from suffering (mud) and blooming into awareness and wisdom.
For Jainists, it also appears in symbols and iconography, particularly in depictions of Tirthankaras.

In essence, the lotus is more than a flower in India - it’s a symbol of rising above, of beauty born from struggle, and of inner divinity.
India Lotus Flower
India Lotus Flower
The Scent of the Lotus: A Fragrant Mystery
Delicate & Ethereal
The lotus has a light, airy, and slightly sweet fragrance - often described as fresh, watery, and soft. It’s not overpowering like jasmine or rose, but subtle, like the whisper of something ancient.
Spiritual Undertones
In many traditions, the lotus scent is believed to elevate consciousness - making it common in meditation oils and temple incense. It carries an energy of calm, purity, and transcendence.
Aromatherapeutic Qualities
Blue or Pink Lotus essential oils are prized in aromatherapy promoting relaxation and serenity. Used in chakra healing, especially the crown chakra, it helps in releasing emotional blockages and connecting to inner wisdom.
Different Types, Slightly Different Scents
Pink Lotus (Nelumbo nucifera): Mildly sweet, fresh, and floral.
Blue Lotus (Nymphaea caerulea): Slightly more narcotic, rich, and musky-sweet; sometimes even said to have aphrodisiac properties.

Rare and Precious in Perfumery, the true essence of lotus is rare and expensive, often found in high-end perfumes and sacred oils. 

Scent Profile: Indian Lotus Flower (Nelumbo nucifera)
The scent of lotus is serene, otherworldly, and emotionally cleansing. It’s not about seduction - it’s about awakening. Like a breath of stillness in a temple at dawn.
Fragrance Family: Floral – Aquatic – Soft Green
Top Notes: Fresh Rainwater – clean, airy, translucent
Crisp Green Petals – soft vegetal notes, almost dewy
Hint of Anise or Melon – subtle sweetness, ethereal lift
Heart Notes: Delicate Petal Accord – mildly sweet floral, light and cool
Soft Powder – clean, slightly creamy, like morning skin
White Tea or Bamboo – meditative, Zen-like calm
Base Notes: Soft Musk – grounding and skin-like
Amber Water – barely-there warmth, like sunlit water
Sacred Earth – faint touch of sacred soil or sandalwood undertone (especially when infused into oils)
Egypt Lotus Flower
Egypt Lotus Flower
Scent Profile Egypt Lotus Flower (Nymphaea caerulea)
The fragrance is ethereal, sensual, and slightly hypnotic, often described as calming and meditative. It’s not overpowering but rather unfolds gently, like a mist over water. It’s been historically used in rituals and perfumes for its soothing and euphoric properties.
Top Notes: Lightly citrusy
Fresh and green - a bit aquatic, reminiscent of a clean pond or rain-drenched leaves.
Heart Notes: Floral and exotic - the core of the scent is sweet and subtly narcotic.
Tropical and slightly fruity - evokes a sense of heady sweetness akin to jasmine, tuberose, or even ripe apricot.
Anise-like undertone - very faint, adding to the dreamy, mysterious quality.
Base Notes: Powdery and resinous
Earthy and soft balsamic - with a very light musky nuance, not animalic but grounding.
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SCENTS AND SELF - THE HEALING JOURNEY

29/7/2025

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Scents and Self - The Healing Journey
By Ana-Elena Sastrias, IPF Chair Australia and Natural Aromatherapy Teacher
Natural Aromatherapy - The Ultimate Reconnection to your Body.
It was through various personal life experiences that I gradually became more aware of
certain health conditions I was facing - and how they were not just influenced by genetics,
but also profoundly shaped by the environment around me.
In our families, we learned traditional remedies passed down through generations. Some of these practices continue to prove their value, while others have been labeled as myths or dismissed by modern science. Yet, we now find ourselves in a time when people are
increasingly seeking to reconnect with Nature, and through this reconnection, we are
rediscovering profound truths about our bodies, our emotions, and our inner world.
This renewed relationship with the natural world is offering us a key: a deeper awareness of what is really happening in our bodies and how to begin healing - physically, emotionally, mentally, and spiritually.

Science is also beginning to recognise the value of traditional healing practices,
acknowledging their purpose, effectiveness, and the ancestral wisdom behind them. These remedies have been tested through generations, rooted in the millenary knowledge of ancient civilisations dedicated to agriculture, herbal medicine, alchemy, and holistic healing.
Today, with greater knowledge of allergens, hormone disruptors, phthalates, phenols, and
other harmful ingredients, we are becoming much more selective. We are more mindful of
the products we use, the medicines we take, and the therapies we choose - seeking those that are in alignment with our individual health, values, and well-being.
Natural Aromatherapy vs Aromatherapy
I have been observing a new market trend for selling scents for public spaces or for homes. Personally, I do not enjoy going to businesses that have a very concentrated scent that persists all day with the same intensity. There is no story behind the scent, there is no other intention aside from showing off the scent and getting overwhelmed.

Be mindful about businesses who sell space-aroma-kits which do not show the kind of
ingredients these scent products are made of and whether they will provide some therapeutic function or not, or whether they would need to be contraindicated to certain populations. In many of the cases, companies who sell Space Aromas are doing it for aesthetic purposes and for defining companies or organisations brand identity only. They are not precisely interested in people’s health. This is not Aromatherapy, even though it is marketed by that name.

At The International Perfume Foundation (IPF), we use the term "Natural Aromatherapy" to clearly distinguish our practice from conventional "aromatherapy."
We believe that “true aromatherapy” must be practiced using only high-quality essential oils that are ethically extracted from natural sources.
This means:

• No synthetic ingredients
• No pesticides
• No GMOs
• No synthetic fragrances or isolated compounds
• no phthalates, no parabens
• No Phenoxyethanol
• No Glycols
• No Ethoxylated compounds


Natural Aromatherapy, as IPF defines it, works exclusively with Nature’s purest ingredients:
ethically sourced essential oils, floral waters (hydrosols), organic ethanol alcohol, cold-
pressed vegetable carrier oils, oil macerates, and natural vegetable glycerin, among others.
Through our Natural Aromatherapy Certification Course, you will begin a powerful
journey of self-healing, guided by an IPF Certified Natural Aromatherapist. You will
learn to understand the body’s systems holistically and how to support them using the
therapeutic power of essential oils in meaningful, targeted applications.

This is not just a course about blending oils - it’s about learning to understand your body and the relationship of plants and essential oils in your health. This practice will give you a deeper connection with your own self and Nature, by exploring Nature’s medicine cabinet offering support for physical, emotional, mental and spiritual healing.
By the end of your journey, you will hold the keys to true holistic healing - grounded in
Nature, supported by Science, and guided by ancestral knowledge.
Whether you're a professional seeking new skills or someone on a personal wellness journey, this course is a gateway to transformative self-care and professional practice.

The Natural Aromatherapy Certification Course is one of the three core courses required
to become a Certified Natural Perfumotherapist - a professional who blends the art of
natural perfumery with therapeutic applications for health and well-being.
You are welcome to learn more about your pathways to become a Natural Aromatherapist, Natural Perfumer or a  Perfumotherapy through IPF.

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THE INDIAN PERFUME HERITAGE

28/6/2025

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Creezy Courtoy Collection Mongol scented water sprinkler in silverplate used for religious ceremonies with original traces of gilding and coloring.
Scented water sprinkler in silverplate used for religious ceremonies with original traces of gilding and coloring. Creezy Courtoy Collection
By Creezy Courtoy Perfume Historian, Anthropologist and Teacher 
India, renowned as the "Country of a Thousand Perfumes," is a vast land with a rich history deeply entwined with the art of perfumery.
​This title is well-earned due to the country's extensive cultural rites and religious traditions, which have fostered a profound appreciation for fragrances. Indian literature and daily life are richly imbued with poetic, perfumed legends, and the rituals involve offerings of flowers and scents to the gods as tributes during religious festivals.

In ceremonies, statues of deities are cleansed with scented waters, and spaces are perfumed with rosewater, vetiver, saffron, and blanketed with blossoms. Life's pivotal events in India, from weddings to funerals, are enveloped in aromatic smoke, symbolizing a continuity of tradition.

The bustling markets of India are a sensory feast, full of vibrant colors and the intoxicating aromas of countless spices and perfumes. Incense burns in abundance, and gifts of flowers and fragrances are tokens of hospitality and friendship. Perfume, known as "attar" in Hindi, plays an essential role in everyday life, symbolizing health, purity, beauty, and spiritual virtues.
Picture
In the mythology, Kama, god of love, owns an arch with five arrows all ending with a different flower. Each of them pierces the heart of the victim through its five senses. The most precious of these flowers is (without question) jasmine that symbolizes hope, happiness and love.

Indian women traditionally use kohl to enhance their eyes and indulge in scented baths, anointing themselves with oils like rosewood and tuberose, setting their hair with jasmine, and adorning their faces with floral nectars. Perfumery is esteemed alongside science, medicine, and arts; according to ancient texts, it fulfills the earthly goals of religious devotion, material prosperity, and sensory delight.


Temples, or "gandha-kuti," are perfumed rooms dedicated to worship. Vedic scriptures, dating back 3,500 years, describe the fumigation of aromatic woods, linking perfumery with spiritual practices. Each God in Hindu mythology is associated with specific flowers, which devotees offer during worship.

India abounds with raw materials essential for perfumery, including mace, nutmeg, cinnamon, clove, ginger, lemongrass, pepper, basil, patchouli, vetiver, jasmine, tuberose, roses.... Among these, sandalwood, considered the sacred national tree, has been cultivated for over 4,000 years. Its aromatic wood is essential for religious ceremonies and holds significant cultural value.

The art of distillation, possibly refined under the influence of Persian advancements, is attributed to Indian origins. According to legend, the Indian princess Nūr Jahān discovered the process leading to modern distillation techniques. Akbar, the "Perfume Emperor," who ruled from 1556 to 1605, was passionate about scents, leading to a flourishing trade in floral essences at his court.

Fragrance in India is not just a sensory delight but a tapestry woven into the very fabric of its culture, playing a crucial role in its spiritual, social, and economic life, extending its influence throughout Southeast Asia.

Creezy Courtoy is teaching
World Perfume History Course, Anthropology of Perfume and Natural Olfaction Training
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