Pinar Lacroix

FRAGRANCE BRAND DESIGN

​ Build Visual Legacy Systems for your Fragrance

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This course is given by Pinar Lacroix, a Pratt Institute alumna with 20 years of experience in design and years of experience as a creative leader at companies like L'Oreal, Limited Brands, Colgate Palmolive and many startups as well as medium sized companies. With this course, Pinar brings together her experience in brand design systems and packaging design to empower entrepreneurs to develop a timeless visual identity for their fragrances without breaking the bank. Designed with both start-ups and established brands in mind, the course teaches scalable design strategies and systems that align with emotional storytelling and natural perfumery values.
By the end of this course, you will be equipped to build a system for your brand legacy, create lasting emotional emotional stories, and scale your fragrance brand.

Enroll in a 8 weeks intensive online course: you can pay by instalments with Stripe - Klarna (black button) or Paypal (yellow button) depending on your country. This course is certified by the International Perfume Foundation (IPF)
After finishing the course, you will receive the IPF certificate. 

Price of the course: 895€

  Introduction and Overview of the Course:

FRAGRANCE BRAND DESIGN
Course Objectives:
• Equip students with brand design fundamentals to build a cohesive and professional brand identity for their fragrance.
• Explore the psychology of branding, focusing on how emotions and storytelling influence consumer choices and build loyalty.
• Develop practical skills to design mood boards to set tone for visual development, names, logos, packaging (will explore stock packaging and discuss pros and cons of custom packaging), and visual systems for their perfume that align with their customized brand identity.
• Enable students to create scalable design foundations that can evolve into custom bottles and physical packaging, to be developed to graphic design elements ensuring a future-ready approach.

Weekly Modules:
Week 1:

• Pre-course Introduction (A Personal virtual meeting is organized before the course. Length of the course: 8 weeks.)
• Module 1: Foundations of Brand Design and applications in Fragrance
• Module 2: Developing story and Mood Board 

Week 2:

• Module 3: Crafting a Name and Brand Story, understanding visual elements Logo Design+Typography for Fragrance Branding.

Week 3:

• Zoom Review Session (1 hour)
• Module 4: Building a Cohesive Color Palette and Logo Development: Sketch 

Week 4:

• Module 5: Extending Packaging Design for Stock Bottles and Custom Development. Designing for Emotional and Visual Storytelling.

Week 5:

• Zoom Review Session (1 hour)
• Module 6: Materials, Practices and Creating a Brand Style Guide

Week 6:

• Module 7: Presentation Preparation: From Idea to System
• Module 8: Scaling to and Long-term Visual Systems. Market Positioning and Refinement

Week 7:

• Module 9: Presentation Workshop (peer review and feedback)

Week 8:

• Module 10: Final Presentations (Live Group Zoom session)
• Post-course Review and Reflection (1-hour Zoom)

Course Features:

• Four personal virtual reviews throughout the course for feedback and mentorship.
• Self-paced workshop materials with 3 hours of self-development time per week.
• Opportunities to receive professional feedback on your fragrance brand.
• Access to a supportive community of fragrance creators and design professionals.

This course is part of the International Perfume Foundation Curriculum specifically developed by Pinar Lacroix and provides invaluable tools and techniques that can help fragrance entrepreneurs build a base for a visual legacy for decades to come.

Upon completion, participants will receive certification that not only enhances their credibility as a natural perfumer but also empowers them to innovate within the field.
Join this journey into the essence of natural perfumery and transform your passion into profound expertise.

​BOOK NOW TO MAKE SURE YOU WILL HAVE A SEAT ​​

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